Social Media Tool Kit
Social media can help you interact with your existing clients and attract new ones by growing awareness of your clinic. We’ll provide you with images and prewritten content to help raise awareness for the importance of vaccinations, as well as awareness for your veterinary clinic.
Ready to get started? Visit our asset library for images and sample text content created for specific channels such as Instagram, Facebook and Twitter.
Not sure where to begin? Here are a few Social Media best practices to help you plan your posts and get the best results:
- Share a variety of content: Find relevant images and video clips
- Spread wise words: Share your expert advice on pet care
- Interact with followers: Answer questions quickly, respond to concernspolitely, stay positive and be personable
- Make use of user-generated content. Hold contests, ask for pet picturesand always give photo credit
HOW TO GET STARTED
First, determine which channel best aligns with your customers based on their interests. You may even want to survey your customers to determine their most popular channels - be it Facebook, Twitter, Instagram, or something else entirely. Once you have selected your Social Channel(s), this kit will guide in making the social media world as simple and effective as possible. The 3 easy steps listed below will provide you with successful, relevant content to help your practice spread the word about the need for vaccinations.
Follow these 3 easy steps
Determine Objective: What will be the purpose of Social Media for your clinic? Give a clear action that you want followers to make, examples include:
• Raising awareness of your clinic
• Engaging with your customers
• Educating pet owners on the importance of pet vaccination
• Driving traffic to your website
Pick a Topic: Choose what you want to talk about, such as vaccinations, wellness visits, appointment booking or an employee spotlight. Whatever the topic, it should align with the objective set in Step 2.
Select Content: Select an image and/or copy from the Asset Library that fits your topic.
STRATEGIES FOR SUCCESS
Social media isn’t all just pretty pictures. Whether you’re sharing information about your employees or talking about a new product you carry, there should always be a strategic process behind your page. Here are a few social media best practices to help you deliver the most effective message for your practice:
- Share a variety of content: Relevant videos and images.
- Be a thought leader for your followers. Share your expert advice.
- Interact with followers: Answer questions/concerns, respond to positive and negative comments, be personable.
- Utilize user-generated content. Give photo credit.
- Engage with target audiences and use your social platforms to cultivate relationships, customer support and brand identity.